Client reference guide for interpreting your Revenue Risk Diagnostic.
Your CEI is a single number from 0 to 100 that measures your structural revenue risk across five domains: data model, pipeline, activity & SLA, lead management, and reporting. A higher CEI indicates greater structural risk to your revenue forecast.
The CEI is deterministic—given the same data, the same CEI will always be produced. It is not a prediction of deal loss or a score of your sales team's performance. It is a measure of how much your CRM structure amplifies uncertainty around your revenue numbers.
Your CEI places you in one of four tiers. Each tier implies a recommendation for structural governance:
| Tier | Meaning |
|---|---|
| Integrity | Your CRM structure is strong. Governance focus: maintain discipline and scale controls as you grow. |
| Emerging | Structural risks are present but not critical. Recommendation: implement targeted controls to prevent escalation. |
| Material | Structural risks are significant and require immediate action. Recommendation: prioritize control sequencing to reduce exposure. |
| Critical | Structural risks are severe and compromising forecast reliability. Recommendation: emergency governance protocol required. |
Your CEI is composed of five structural domains. Your diagnostic shows which domains are contributing most to your risk profile:
Record completeness, deduplication, and structural integrity of your core CRM objects.
Deal progression, stage structure, velocity patterns, and coverage ratios across your open pipeline.
Lead response timing and engagement cadence relative to operational norms.
Source attribution, record assignment, and conversion tracking completeness.
Field population rates for the data elements required for accurate forecasting—amounts, dates, and stages.
Your diagnostic includes dollar estimates of structural revenue at risk for findings where your data is reliable enough to project. These estimates are:
If your diagnostic shows "Financial impact estimate withheld," it indicates that your data did not meet the reliability threshold (Data Reliability Grade: LOW) for quantification. The structural findings remain; only the dollar projection is omitted as a confidence measure.
Your diagnostic includes a "Limitations" section documenting:
These limitations do not invalidate your diagnostic; they provide context for how to interpret the findings.
Your diagnostic footer includes version stamps showing which framework versions were applied. Use these to track changes if you order a follow-up diagnostic:
| Stamp | What It Means |
|---|---|
| RRF v1.3 | Revenue Risk Framework version 1.2 — the rule architecture and domain definitions applied to your data. |
| CM v2.1 | Classification Model version 2.1 — the tier classification applied to place your score into one of four severity tiers. |
| IP v1.0 | Issuance Policy version 1.0 — the eligibility and sufficiency rules applied to your intake and data. |
| AUD-xxxx | Audit Run Token — unique identifier for your diagnostic session. Use this in support requests instead of re-sharing your data. |
| INT-xxxx | Intake Token — unique identifier for your data intake. Use this to cross-reference intake quality notices. |
| H-xxxx | Data Fingerprint (hash) — deterministic signature of your dataset's structural properties. Enables detection if you resubmit the same data. |
Two tokens are generated for your diagnostic:
Identifies your diagnostic run. Use this token when contacting support with questions about your CEI, tier, findings, or financial estimates. Example: "I'd like to understand the Idle Capital finding. My token is AUD-4a2f."
Identifies your data intake. Use this token if you have questions about data quality notices, reliability grade, or mapping. Example: "The notice mentioned LOW schema confidence. My token is INT-c8d3. Can you explain why?"
Both tokens appear in your receipt JSON and on the PDF footer. You do not need to re-share your CSV file; the tokens enable us to look up your record in our support system.
Your diagnostic provides a structural gap inventory and control sequencing guide. The next step is to prioritize which findings to address. The guidance typically falls into one of three buckets:
Execution is your responsibility—PRG does not provide implementation services. If you purchase the "Complete Analysis Package," you receive a 90-Day Recovery Architecture document with sequencing, ownership roles, validation checkpoints, and structural KPI targets. Your internal team or CRM partner then executes against the plan.